Barossa Breaks New Ground in Hong Kong

Barossa Grounds

Barossa Grape & Wine took its new range of Chapter Tastings to an exclusive trade audience in Hong Kong on Wednesday 2 November, sharing insight and wines themed on ‘Barossa Grounds’ – the tapestry of original parishes that make up the region’s diverse expression of Shiraz.

Hosted at the official residence of the Australian Consul-General, the tasting welcomed some of Hong Kong’s top wine professionals, including Hong Kong Sommeliers Association President, Nelson Chow; renowned educator and Landmark Australia Tutorial scholar, Rebecca Leung; journalist, Alice Ho and consultant, Tersina Sheih.

The Barossa Grounds is one of seven Chapter Tastings that form the basis of the region’s marketing and communications strategy, comprising: Old Vines; Rare and Distinguished; Shiraz as our Hero; Generations; Barossa Discovery and Barossa Flavours.

James March, marketing and communications manager for Barossa Grape & Wine, explained: “We have found the trade audience in Hong Kong very responsive to regional education and Australia’s search for unique expression of place. Barossa Grounds is our own line of enquiry around what makes up the Barossa expression, and to explore this idea with our international audience seems a very honest and open exchange. It is less about arriving at a particular conclusion, and much more about sharing the journey with our markets.”

The wines featured at the tasting were all single-vineyard Shiraz drawn from the 2006 vintage and included: Murray Street Vineyards Gomersal Shiraz; Chateau Tanunda Terroirs of the Barossa Lyndoch Shiraz; Schild Estate Moorooroo Limited Release Shiraz; Bethany LE Shiraz; Sons of Eden Remus Old Vine Shiraz; Elderton Command Single Vineyard Shiraz; Glaetzer Amon-Ra Shiraz; Hentley Farm The Beast Shiraz; Langmeil The Freedom 1843 Shiraz; Henschke Mount Edelstone Shiraz; Sons of Eden Romulus Old Vine Shiraz; and Chateau Tanunda Terroirs of the Barossa Greenock Shiraz.

Sam Holmes, chief executive officer of Barossa Grape & Wine concluded:

“This is the second year that we have been supported by the Consul- General to host a showcase tasting at the residence, and I think it is becoming one of the most anticipated features of the week of the Hong Kong International Wine & Spirits Fair. We are already in discussions about how we can build on this for 2012, and believe that Hong Kong is a key market for our future direction.”


Barosssa Grounds | Hong Kong Masterclass booklet – 1.8mb pdf

Barossa Grounds video

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