Creating Consumer Value Program – Boosting the capability of Barossa’s wine community

A pilot program aimed at developing the skills of Barossa food and wine businesses and improving collaboration in the region has been announced today by the State Government.

The program – run by the Barossa Grape & Wine Association – will help businesses boost their innovation and entrepreneurial skills. It will also cover market analysis and consumer insights and market engagement – boosting the knowledge of the local industry.

Workshops will focus on practical tools for business, including skills development in luxury and premium product development.

Other sessions will focus on design thinking and innovation processes, led by the University of Technology Sydney and the Australian Wine Research Institute, helping participants better understand market opportunities and strategies to add business value.

While the program will primarily focus on businesses in the Barossa region it is expected the activities and results will have application in other areas at both a business and industry level.

While the Barossa region already enjoys an enviable reputation for its premium food and wine this program will assist businesses to operate at even higher level in the global marketplace.

By improving people, business and consumer innovation capabilities, the region will be able to more proactively develop higher value products and improve their global competitiveness.

Premium food and wine products have strong global demand and we know that luxury red wine has a number of strong market opportunities in the Asia–Pacific region.

In 2014-15 the state’s food and wine sector generated more than $18.2 billion. In that year alone our export of finished food and wine accounted for about 28 per cent, or $3.2 billion, of total merchandise exports.

By building the skills of our businesses and supporting increased value-adding we are helping to drive a stronger South Australian food and beverage industry.

Justin Ross, Director Agriculture, Food and Wine

 There is an identified gap in the area of knowledge sharing, at both an individual and group level, and a need to develop greater business capabilities across the Barossa food and wine community to support growth and improve competition.

To be competitive now and into the future Barossa businesses must be equipped to develop unique products and experiences that consistently create consumer value on non-price attributes.

James March, Chief Executive Officer, Barossa Wine and Grape Association.

Industry and business capability development are essential to the Barossa food and wine sector’s people, businesses and community to improve competitiveness and better respond to the needs of consumers.

Primary Industries and Regions SA is helping drive economic growth, by supporting business skills and improving sector collaboration.

The Barossa Grape and Wine Association represents approximately 550 grape growers and 170 winery members and is committed to promoting the region and improving collaboration.

Funding will support the growth and international competitiveness of the Barossa region and contribute towards the state’s Premium Food and Wine Produced in our Clean Environment and Exported to the World economic priority, as well as Adelaide / South Australia’s membership of the Great Wine Capitals Global Network.

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